image source: https://www.pexels.com/@suzyhazelwood

WHAT YOU NEED TO KNOW
* You should own your budget, which means you should understand how to forecast. If you own the budget, know your numbers, you’ll likely get more (budget) and have a realistic understanding of how many customers, users you need to acquire, from which channels, at what cost, over how much time and how much revenue or reach or leads marketing can attribute.

* It’s complicated but not complex, meaning you’ll have to grab some data and do some excel work, or get someone else to do it (but maybe not your agency).

* It shouldn’t…


Remember a dashboard won’t tell you WHAT to do… Photo by Marina Hinic — Pexels

What’s covered here

DASHBOARD DESIGN UI UX
DATA VISUALISATION
DATA AGGREGATION
TYPE OF DASHBOARD/WHAT AND WHO FOR
WHO’S BUILDING IT
INTERPRETATION & DECISIONING
COST
TIME

Ok, a couple of things up front
1. if I missed anything please let me know in the comments, this is for everyone not just you and me.
2. I’ve highlighted up front the most important aspects of dashboard design, visualisation, build, cost, time and data aggregation. I’ve pulled together some great deep dives you’ll want to read.

Anyway here’s what we do know…

Everyone at a senior level likes a dashboard or a spreadsheet…


https://open.spotify.com/episode/5YX46yKOfMG3crhVt4ADZw

This is not purely about technology and agile methodologies, think of it in the wider context of how digital transformation helps you achieve business agility.

In our book ‘Building the agile business through digital transformation’ we explain how the components of Velocity, Focus, and Flexibility combine to form the basis of a formula that can help leaders achieve business agility.

Agility = (Velocity x Focus x Flexibility)

“Simple things like initiatives that deliver quick wins are powerful as they give stories, clarity and an understanding of what good really looks like.”

In this podcast interview Rob Llewellyn asks questions…


How to make culture work? What are the four key elements of agile organizational culture? We’ve just published the results of our workplace culture research entitled
A guide to building an agile culture and you can download it free here.
If you’re struggling with understanding your corporate culture GET IN TOUCH, we run 30 minute calls to discuss how we can help using our data driven solution that uncovers common barriers that slow organizations down.

In it we cover:

* Organizational agility and agile teams in the context of modern management

* Cultural challenges during agile transformations

* How to…


http://bit.ly/2y75BLW

Marketing spend is a big deal.

In order to win, marketers need to own the forecast (and therefore the budget), and set a variety of benchmarks, continually analysing, adjusting, improving and investing. Often this means asking for more than is budgeted by the finance department…hence the need to forecast.

Despite the efficiency and flexibility offered by forecasting marketing spend — and, increasingly, ‘zero-based budgeting’ — there is still a large gap between those that forecast properly and those that are just being handed budget to spend…and just spend it.

This report (in association with London Research) contains recommendations for businesses…


Reaching the right audience and acquiring customers is getting harder, burning cash isn’t the answer.

Reaching the right audience to increase conversion or engagement is getting harder and it seems many of us are burning cash just to drive traffic and report vanity metrics.

We recently undertook research into marketing forecasts and budgets (soon to be published).
What we’re seeing is almost a third of respondents revisit spend just once a year or less and more than 50% no more than twice a year.


Placing data at the heart of business.

Ok this is a viewpoint not a manifesto, is it just me or when businesses use a ‘strategic canvas’ do they really consider data and the importance of being data centric? This is one of a couple of posts which will focus on the importance of data centricity. You may be customer centric but you should also be data centric.

So let’s start by looking at a canvas since that’s a good workable visual aid.

It seems there’s a canvas for most things these days, but like most things they tend to be stand alone. If you’ve ever used any…


Being data centric, placing data at the heart of your business.

At the end of 2016 McKinsey Global Institute released — The Age of Analytics report.
In it they revealed:

  • The biggest barriers companies face in extracting value from data and analytics are organizational; many struggle to incorporate data-driven insights into day-to-day business processes
  • Leading companies are using their capabilities not only to improve their core operations but to launch entirely new business models. The network effects of digital platforms are creating a winner-take-most dynamic in some markets.
  • Data and analytics underpin several disruptive models. Hyperscale digital platforms can match…


Placing data at the heart of business.

Ok this is a viewpoint not a manifesto, is it just me or when businesses use a ‘strategic canvas’ do they really consider data and the importance of being data centric? This is one of a couple of posts which will focus on the importance of data centricity. You may be customer centric but you should also be data centric.

So let’s start by looking at a canvas since that’s a good workable visual aid.

It seems there’s a canvas for most things these days, but like most things they tend to be stand alone. If you’ve ever used any…


Workplace culture is intriguing, a few seem to have an opinion on it or trying to build it, maintain it or redefine it.
We’ve now published the results of our research in “A guide to building an agile culture” and you can download it free here.

It’s a long game, it’s not like you can change your culture in a few months …even years.

Michael Sahota listed the following key points about culture whilst referencing the Schneider Culture Model:

peter abraham

CoFounder Crank weareCrank.com | CoAuthor of Building the Agile Business (Digital Transformation) | Non Exec and Advisor to TheDigitalTransformationPeople.com

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